Our Early Beginnings
Kathleen Palmer was a force to be reckoned with. Though raised a farmer’s daughter & later becoming a farmer’s wife in a sleepy, little mountain town, she was anything but taciturn. Rather, her home became a welcome respite for visitors from all over who couldn’t resist her judicious stories & kind demeanor. Over tea, strangers became friends & friends became family – and, no matter how far their travels took them, they would always return.
KPM exists today as an homage to such refreshing originality & tenacious resourcefulness. As a consultancy, we strive to embody the same positive outcomes of community & loyalty that were so near & dear to Kathleen’s heart, leveraging them through the more modern means of social media.
It is our belief that by shifting business focus from transactional consumer interactions to authentic digital communities, companies are able to (a) more effectively develop evangelistic partners & (b) drive sustainable revenue streams. By creating & distributing transparent content that genuinely speaks to people, we move beyond “marketing” to good old-fashioned, humanistic relationships – the latter of which is far more powerful in creating brand affinity.
Sarah Parker Ward
Founder, Social Media Specialist
Principal of Kathleen Palmer Media, Sarah holds her Masters in Communication from Marist College and is currently pursuing research in transmedia storytelling and prosocial behaviors. She pulls from diverse communications experience to provide guidance on social media and content development strategy and leads a team of nimble producers to implement those plans. Sarah has collaborated with clients as diverse as Good.Co, Johnson & Johnson’s Healthy Essentials, and The Hyde Collection, always with the fundamental belief that interactive consumer communities drive more sustainable revenue streams.
In addition to collaborating under Columbia University’s Digital Storytelling Lab, Sarah also teaches marketing research at Rensselaer Polytechnic Institute (RPI) in Troy, NY and serves on the Business Administration Advisory Council of SUNY Potsdam. She has served on boards and planning committees for the American Cancer Society, Children’s Museum at Saratoga, and Planned Parenthood of the Mohawk Region.